GVT #18: Self-publishing on Steam - when and how should you do it?

It’s never been easier to create and publish a video game. But reaching commercial success – that’s a different tale. When should you go with a publisher and when for self-publishing? How to use Steam’s extensive promotion tools to squeeze as much as possible out of it? What release strategy should you choose, and how to measure its success? This talk will guide you through the nuances, opportunities, and risks of doing it your way.